iClick Interactive Asia Group Limited (ICLK)

Descripción

iClick Interactive Asia Group Limited, together with its subsidiaries, provides online marketing services in Mainland China, Hong Kong, and internationally. It operates through two segments, Marketing Solutions and Enterprise Solutions. The company offers iAudience, a market intelligence platform that provides real-time insights of the target audiences and competitive landscapes that allows enterprises to explore potential market opportunities and drive long-term business growth; iNsights 2.0, a marketing analytics platform that provides marketers with in-depth analyses, including conversion path analysis, cross-channel effectiveness analysis, and e-commerce analysis; iParllay, a social commerce platform that offers customer management and marketing automation capabilities; iSCRM, a WeChat social customer relationship management that provides enterprises with WeChat private traffic management and operation; and iAccess, an audience engagement and activation solution tailored for brand awareness-driven and performance-driven campaigns. It also provides SaaS+X enterprise solutions comprising data analytics SaaS tools and services; intelligent enterprise customer relationship management SaaS tools and services; establishment and operation of client private domains; and smart retail tools and services. The company sells its products through sales contracts with marketers, marketing agencies, or other merchants, including marketing campaign contracts. The company was formerly known as Optimix Media Asia Limited and changed its name to iClick Interactive Asia Group Limited in March 2017. iClick Interactive Asia Group Limited was founded in 2009 and is headquartered in Quarry Bay, Hong Kong.